Consumer Psychology and Food Choices
Expert-defined terms from the Professional Certificate in Food Marketing and Consumer Behaviour course at London School of Planning and Management. Free to read, free to share, paired with a professional course.
Affective Conditioning refers to the process by which consumers associate a part… #
Related terms include Classical Conditioning, Emotional Marketing, and Brand Loyalty. Affective Conditioning plays a significant role in Consumer Psychology and Food Choices as it influences how consumers perceive and interact with food products, restaurants, and brands, shaping their emotional connections and loyalty.
Affordability is a critical factor in Consumer Psychology and Food Choices, as i… #
Related terms include Price Elasticity, Value Perception, and Budget Constraint. Affordability affects consumer decision-making, with price being a significant determinant of food choice, particularly among low-income households.
Anthropology of Food is the study of the cultural, social, and historical contex… #
Related terms include Food Culture, Food Systems, and Gastronomy. The Anthropology of Food provides valuable insights into the complex relationships between food, identity, and culture, highlighting the symbolic meanings and rituals surrounding food consumption.
Attitude #
Behavior Gap refers to the discrepancy between consumers' stated attitudes or intentions and their actual behaviors, particularly in the context of food choices. Related terms include Intention-Behavior Gap, Food Choice, and Sustainable Consumption. The Attitude-Behavior Gap is a significant challenge in promoting healthy and sustainable food choices, as consumers may intend to make environmentally friendly or healthy choices but fail to translate these intentions into action.
Behavioral Economics is the study of how psychological, social, and emotional fa… #
Related terms include Cognitive Biases, Heuristics, and Nudges. Behavioral Economics provides a framework for understanding how consumers make food choices, highlighting the role of biases and heuristics in shaping decision-making.
Brand Loyalty refers to the tendency of consumers to consistently purchase a par… #
Related terms include Brand Equity, Customer Retention, and Switching Costs. Brand Loyalty is a critical concept in Consumer Psychology and Food Choices, as it influences consumer purchasing decisions and drives long-term revenue for food companies.
Choice Architecture refers to the design of environments, products, or services… #
Related terms include Nudges, Decision-Making, and Food Environment. Choice Architecture plays a significant role in shaping consumer behavior, as the presentation and layout of food options can nudge consumers toward healthier or more sustainable choices.
Cognitive Biases refer to systematic errors or distortions in thinking and decis… #
Related terms include Heuristics, Decision-Making, and Behavioral Economics. Cognitive Biases, such as the availability heuristic or confirmation bias, can lead consumers to make suboptimal food choices, highlighting the need for awareness and strategies to mitigate these biases.
Consumer Socialization refers to the process by which consumers learn and adopt… #
Related terms include Food Socialization, Cultural Capital, and Social Learning. Consumer Socialization plays a critical role in shaping food preferences, influencing consumer behavior, and transmitting cultural values across generations.
Cross #
Cultural Consumer Behavior refers to the study of consumer behavior across different cultural contexts, including food choices and preferences. Related terms include Cultural Differences, Food Culture, and Globalization. Cross-Cultural Consumer Behavior highlights the diversity of food preferences and practices across cultures, emphasizing the need for culturally sensitive marketing and product development strategies.
Culinary Tourism is a form of tourism that focuses on experiencing and exploring… #
Related terms include Food Tourism, Gastronomy, and Cultural Heritage. Culinary Tourism can promote local food systems, support small-scale farmers, and foster cultural exchange, highlighting the potential for food to drive tourism and economic development.
Decision #
Making refers to the cognitive process by which consumers evaluate options and make choices, including food choices. Related terms include Choice Architecture, Behavioral Economics, and Cognitive Biases. Decision-Making is a complex process,
Emotional Marketing is a marketing strategy that appeals to consumers' emotions,… #
Related terms include Affective Conditioning, Brand Loyalty, and Emotional Connections. Emotional Marketing can create strong emotional bonds between consumers and brands, driving loyalty and advocacy for food products and services.
Environmental Concerns refer to the growing awareness and concern among consumer… #
Related terms include Sustainability, Food Systems, and Ecological Footprint. Environmental Concerns
Food Addiction refers to the phenomenon of consumers experiencing addictive beha… #
Related terms include Food Cravings, Emotional Eating, and Nutrition. Food Addiction is a complex issue, influenced by biological, psychological, and social factors, highlighting the need for a comprehensive approach to addressing food addiction and promoting healthy eating habits.
Food Environment refers to the physical and social context in which food is prod… #
Related terms include Food Systems, Food Retail, and Food Service. The Food Environment
Food Labeling refers to the practice of providing information about the nutritio… #
Related terms include Nutrition Labeling, Food Safety, and Consumer Protection. Food Labeling can inform consumer decision-making, promote healthy eating, and support sustainable food choices, highlighting the importance of clear and accurate labeling practices.
Food Marketing refers to the activities and strategies used to promote and sell… #
Related terms include Consumer Psychology, Food Choice, and Food Retail. Food Marketing can
Food Neophobia refers to the fear or reluctance to try new foods, often resultin… #
Related terms include Food Avoidance, Food Preferences, and Food Neophilia. Food Neophobia can limit consumer exposure to new foods, restrict dietary variety, and hinder the adoption of healthy eating habits, highlighting the need for strategies to promote food adventure and exploration.
Food Preference refers to the liking or disliking of particular foods, often inf… #
Related terms include Food Choice, Food Culture, and Sensory Evaluation. Food Preference
Food Safety refers to the practices and regulations aimed at preventing foodborn… #
Related terms include Food Handling, Food Processing, and Food Regulation. Food Safety is a critical concern,
Food Security refers to the availability and accessibility of sufficient, safe,… #
Related terms include Food Insecurity, Food Access, and Nutrition. Food Security is a significant challenge,
Food Systems refer to the complex networks of activities, infrastructure, and in… #
Related terms include Food Environment, Food Culture, and Sustainable Agriculture. Food Systems
Functional Foods refer to food products that provide health benefits beyond basi… #
Related terms include Nutraceuticals, Food Fortification, and Health Claims. Functional Foods can
Gastronomy refers to the study and appreciation of food and drink, often emphasi… #
Related terms include Food Culture, Culinary Arts, and Food Tourism. Gastronomy can
Health Claims refer to the statements or assertions made about the health benefi… #
Related terms include Nutrition Labeling, Food Labeling, and Functional Foods. Health Claims can
Impulse Buying refers to the spontaneous or unplanned purchase of food products,… #
Related terms include Food Choice, Consumer Behavior, and Point-of-Purchase Marketing. Impulse Buying can
Information Search refers to the process by which consumers gather and evaluate… #
Related terms include Consumer Behavior, Food Choice, and Decision-Making. Information Search can
Labeling Regulations refer to the rules and standards governing the labeling of… #
Related terms include Food Labeling, Nutrition Labeling, and Consumer Protection. Labeling Regulations can
Marketing Mix refers to the combination of elements used to promote and sell foo… #
Related terms include Food Marketing, Consumer Behavior, and Food Retail. The Marketing Mix can
Meal Planning refers to the process of planning and preparing meals, often invol… #
Related terms include Food Choice, Nutrition, and Food Preparation. Meal Planning can
Nutrition Education refers to the process of teaching and promoting nutrition kn… #
Related terms include Health Promotion, Nutrition Counseling, and Food Literacy. Nutrition Education can
Nutrition Labeling refers to the practice of providing information about the nut… #
Related terms include Food Labeling, Health Claims, and Menu Labeling. Nutrition Labeling can
Organic Food refers to food products that are produced and processed without the… #
Related terms include Sustainable Agriculture, Food Systems, and Environmental Concerns. Organic Food can
Packaging Design refers to the process of creating and designing the packaging o… #
Related terms include Food Marketing, Consumer Behavior, and Branding. Packaging Design can
Point #
of-Purchase Marketing refers to the promotional activities and strategies used at the point of sale, often influencing consumer purchasing decisions and impulse buying behavior. Related terms include Food Retail, Food Marketing, and Consumer Behavior. Point-of-Purchase Marketing can
Portion Control refers to the practice of controlling or managing the amount of… #
Related terms include Food Choice, Nutrition, and Meal Planning. Portion Control can
Private Label Products refer to food products that are manufactured and branded… #
Related terms include Food Retail, Food Marketing, and Branding. Private Label Products can
Product Placement refers to the practice of featuring food products or brands in… #
Product Placement can
Public Health Nutrition refers to the application of nutrition science to promot… #
Related terms include Nutrition Education, Health Promotion, and Food Policy. Public Health Nutrition can
Sensory Evaluation refers to the process of assessing and measuring the sensory… #
Related terms include Food Choice, Consumer Behavior, and Food Science. Sensory Evaluation can
Social Influence refers to the process by which consumers are influenced by soci… #
Related terms include Consumer Socialization, Food Culture, and Social Learning. Social Influence can
Sustainable Agriculture refers to the practices and systems of farming that prio… #
Related terms include Food Systems, Environmental Concerns, and Organic Food. Sustainable Agriculture can
Sustainable Consumption refers to the practices and behaviors of consumers that… #
Related terms include Environmental Concerns, Food Choice, and Consumer Behavior. Sustainable Consumption can
Taste Preferences refer to the individual likes and dislikes for particular tast… #
Related terms include Food Choice, Consumer Behavior, and Sensory Evaluation. Taste Preferences can
Wellness refers to the state of being healthy and thriving, often encompassing p… #
Related terms include Health Promotion, Nutrition Education, and Food Choice. Wellness can