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Customer Relationship Management

Learn strategies, tools, and best practices to build lasting customer relationships, enhance loyalty, and drive business growth through data-driven insights
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Customer Segmentation

2

Interaction Management

3

Sales Automation

4

Customer Service

5

Loyalty Programs

Career Path

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Key facts

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Why this course

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People also ask

Everything you need to know before you start

Straight answers — no waiting on a reply. Most learners are enrolled within 60 seconds of finding what they need below.

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We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay the course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course
Ready when you are
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Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of Planning and Management
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee
Open enrolment · Start today

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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 2,277 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United Kingdom
EP
Emily Patel
GB · Course completed

I recently completed the Customer Relationship Management course at Stanmore School of Business and I must say it was an exceptional experience. The course content was highly relevant and helped me achieve my learning goals of understanding the intricacies of customer relationships and how to manage them effectively. The practical knowledge I gained from the course has been invaluable, particularly in terms of developing effective communication strategies and conflict resolution techniques. I was impressed by the quality of the course materials, which included real-life case studies and interactive exercises that made the learning process engaging and enjoyable. Overall, I'm extremely satisfied with the course and would highly recommend it to anyone looking to improve their customer relationship management skills.

LC
Liam Chen
US · Course completed

I took the Customer Relationship Management course at Stanmore School of Business and it was a great experience. The course covered a wide range of topics, from customer segmentation to relationship building, and provided plenty of practical examples to illustrate the concepts. One of the things that really stood out to me was the emphasis on using data and analytics to inform customer relationship management strategies - it was really interesting to learn about the role of technology in CRM. The course materials were well-organized and easy to follow, and the instructor was knowledgeable and responsive to questions. My only suggestion would be to include more interactive elements, such as group discussions or role-playing exercises, to make the course even more engaging. Overall, I'd definitely recommend the course to anyone looking to learn more about customer relationship management.

RG
Rahul Gupta
IN · Course completed

Wow, just wow! The Customer Relationship Management course at Stanmore School of Business was absolutely amazing. I learned so much from the course and it has completely transformed my approach to customer relationships. The course content was incredibly comprehensive and covered everything from the fundamentals of customer relationships to advanced topics like customer journey mapping and loyalty programs. I was particularly impressed by the emphasis on practical skills, such as communication and negotiation, which I've been able to apply directly to my work. The course materials were top-notch and included plenty of real-life examples and case studies to illustrate the concepts. The instructor was also super supportive and provided plenty of feedback and guidance throughout the course. I'm so glad I took this course and I would highly recommend it to anyone looking to take their customer relationship management skills to the next level.

SR
Sophia Rodriguez
ES · Course completed

I completed the Customer Relationship Management course at Stanmore School of Business and it was a very positive experience. The course provided a detailed overview of the key concepts and principles of customer relationship management, including customer segmentation, targeting, and positioning. I appreciated the focus on strategic planning and the importance of aligning customer relationship management strategies with overall business goals. The course materials were well-structured and easy to follow, and the instructor provided clear explanations and examples to illustrate the concepts. One area for improvement could be to include more examples of customer relationship management in different industries or contexts, to make the course even more relevant and applicable to a wide range of learners. Overall, I was satisfied with the course and would recommend it to anyone looking to gain a deeper understanding of customer relationship management.





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Recently updated!

March 2026