Postgraduate Certificate in Google Ads Measurement and Reporting

Enhance your digital marketing skills with a Postgraduate Certificate focused on Google Ads measurement, reporting, and data-driven decision-making strategies.

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Flexible schedule
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Introduction To Google Ads Measurement

2

Advanced Reporting Techniques In Google Ads

3

Data Analysis And Interpretation For Digital Marketing

4

Performance Metrics And Optimization Strategies

5

Ethical Considerations In Digital Advertising Analytics

6

Fundamentals Of Google Ads Measurement

7

Advanced Analytics Techniques For Advertising

8

Data Interpretation And Reporting Best Practices

9

Conversion Tracking And Attribution Models

10

Campaign Performance Analysis

11

Fundamentals Of Google Ads

12

Google Ads Campaign Setup

13

Google Ads Conversion Tracking

14

Google Ads Remarketing

15

Google Ads Performance Analysis

16

Google Ads Reporting

17

Google Analytics Integration

18

Google Tag Manager

19

Google Data Studio

20

Google Ads Optimization

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of International Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

Jacob Thompson
US

I recently completed the Postgraduate Certificate in Google Ads Measurement and Reporting at Stanmore School of Business, and I couldn't be happier with my experience. The course content was incredibly helpful in achieving my learning goals, providing me with practical knowledge and skills I can apply directly to my job. I particularly appreciated the real-world examples and case studies, which made it easy to grasp complex concepts and see how they could be used in a live environment. The course materials were top-notch, well-organized, and easy to follow. Overall, I'm extremely satisfied with my experience at Stanmore and highly recommend this course to anyone interested in Google Ads.

Emily Watson
GB

As a digital marketing professional based in the UK, I found the Postgraduate Certificate in Google Ads Measurement and Reporting at Stanmore School of Business to be an excellent addition to my skillset. The course content was comprehensive, covering everything from basic concepts to advanced strategies. I particularly appreciated the focus on measurement and reporting, as this is an area that can often be overlooked in favour of more 'exciting' topics. The course materials were relevant and up-to-date, which was important to me as someone who works in a fast-paced industry. Overall, I'm very pleased with the course and would recommend it to anyone looking to improve their Google Ads skills.

Liam Chen
CN

I'm based in China and was looking for a course that would help me improve my Google Ads skills. I'm glad I chose the Postgraduate Certificate in Google Ads Measurement and Reporting at Stanmore School of Business, as it exceeded my expectations in every way. The course content was engaging and informative, and I learned a lot of practical skills that I can apply to my work. I particularly appreciated the hands-on exercises, which gave me a chance to put my new skills into practice. The course materials were well-organized and easy to follow, even for someone whose first language isn't English. Overall, I'm very satisfied with my experience at Stanmore and would highly recommend this course to anyone looking to improve their Google Ads skills.

Sophia Patel
IN

I'm absolutely thrilled with the Postgraduate Certificate in Google Ads Measurement and Reporting from Stanmore School of Business! The course content was incredibly informative, and I loved the way it was presented in a clear, concise manner. I gained so many practical skills and knowledge that I can apply directly to my job, and I feel much more confident in my ability to create and manage successful Google Ads campaigns. The course materials were of the highest quality, and I appreciated the real-world examples and case studies. Overall, I'm extremely satisfied with my experience at Stanmore and would highly recommend this course to anyone looking to improve their Google Ads skills.





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Recently updated!

October 2025