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Sports Media and Communications

Explore journalism, broadcasting, digital storytelling, and PR strategies tailored to sports, enhancing practical skills for media careers through hands‑on projects
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Sports Broadcasting Fundamentals

2

Media Writing For Sports

3

Digital Storytelling In Athletics

4

Sports Public Relations Strategies

5

Event Production And Management

Career Path

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Key facts

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Why this course

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People also ask

Everything you need to know before you start

Straight answers — no waiting on a reply. Most learners are enrolled within 60 seconds of finding what they need below.

60 sec
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Course access
Self-paced
Learn on your time
Certificate
Included in fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay the course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course
Ready when you are
Most learners finish reading the FAQs and enrol in the same minute.
Self-paced · Certificate included · 24/7 access · 60-second start.
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Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of Planning and Management
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee
Open enrolment · Start today

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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United Kingdom
EP
Emily Patel
GB · Course completed

I'm absolutely thrilled with the Sports Media and Communications course at Stanmore School of Business! The course content was incredibly relevant and helped me achieve my learning goals of breaking into the sports journalism industry. The modules on sports broadcasting and media relations were particularly useful, and I appreciated the practical examples and case studies that illustrated key concepts. The course materials were of high quality and easy to follow, and I felt supported throughout the programme by the excellent instructors and resources. Overall, I'm so satisfied with my learning experience and would highly recommend this course to anyone interested in sports media and communications.

LC
Liam Chen
US · Course completed

I took the Sports Media and Communications course at Stanmore School of Business and it was a great experience. The course covered a lot of practical knowledge and skills that I can apply to my career, such as how to create effective social media campaigns and how to conduct interviews with athletes and coaches. The instructors were knowledgeable and provided helpful feedback on our assignments. One thing that really stood out to me was the diversity of the course materials - we got to explore different types of sports media, from traditional broadcasting to newer forms like esports and social media. My only suggestion would be to add more interactive elements to the course, but overall I'm really happy with what I learned and would recommend it to others.

AM
Ava Moreira
BR · Course completed

Oh my gosh, I just loved the Sports Media and Communications course at Stanmore School of Business! It was so much fun to learn about the different aspects of sports media and how they all fit together. The course was really well-structured and easy to follow, and the instructors were super supportive and encouraging. I especially enjoyed the modules on sports marketing and sponsorship - it was amazing to see how these concepts play out in real-life scenarios. The course materials were top-notch and included lots of cool examples and case studies that made the learning experience really engaging. I feel like I gained so much practical knowledge and skills from this course, and I'm excited to apply them in my future career. Thanks, Stanmore School of Business, for an amazing experience!

ET
Ethan Taylor
AU · Course completed

I recently completed the Sports Media and Communications course at Stanmore School of Business and was impressed by the depth and breadth of the course content. As someone with a background in sports management, I was looking to gain more knowledge and skills in the areas of media and communications, and this course definitely delivered. The modules on media relations and crisis communications were particularly useful, and I appreciated the detailed analysis of case studies and examples. The course materials were well-researched and relevant, and the instructors provided clear and concise feedback on our assignments. One area for improvement could be the addition of more opportunities for students to engage with industry professionals and network with peers, but overall I was satisfied with the course and would recommend it to others looking to develop their skills in sports media and communications.





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Recently updated!

April 2026