Professional Certificate in Predictive Analytics for Tourism

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Overview

Learning outcomes

Course content

Data Collection and Preparation

Introduction to Predictive Analytics

Data Mining Techniques

Predictive Modeling

Evaluation and Deployment of Models

Predictive Analytics in Marketing

Customer Segmentation and Targeting

Demand Forecasting

Revenue Management Strategies

Application of Predictive Analytics in Tourism Industry.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99