Undergraduate Certificate in Customer Relationship Management for Automotive Retail

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Overview

Learning outcomes

Course content

Introduction to Customer Relationship Management

Customer Communication Strategies

Data Management for Automotive Retail

Customer Loyalty Programs

Sales Techniques for Automotive Retail

Cross-Selling and Up-Selling

Customer Satisfaction Measurement

CRM Technology in Automotive Retail

Managing Customer Complaints

Ethical Considerations in Customer Relationships

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99