Professional Certificate in Promotional Pricing Psychology

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Overview

Learning outcomes

Course content

Consumer Behavior and Buying Decisions

Psychological Pricing Strategies

Perceived Value and Price Anchoring

Pricing Perception and Brand Loyalty

Neuroeconomics and Purchase Intent

Pricing Strategies and Competitive Analysis

Behavioral Economics in Pricing Tactics

Promotional Pricing and Pricing Psychology

Pricing Strategies in Digital Marketing

Experimental Design and A/B Testing for Pricing.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99