Undergraduate Certificate in Agricultural Branding and Retail Marketing.

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Overview

Learning outcomes

Course content

Introduction to Agricultural Branding

Consumer Behavior in Retail Marketing

Branding Strategies for Agricultural Products

Retail Marketing Channels in Agriculture

Market Research for Agricultural Brands

Digital Marketing for Agricultural Products

Packaging and Labeling in Agriculture

Brand Management in Agriculture

Sales and Promotion in Agricultural Retailing

Ethical Issues in Agricultural Marketing.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90