Professional Certificate in Google Analytics for Business Insights

Enhance your analytical skills with the Professional Certificate in Google Analytics, focusing on data interpretation for actionable business insights.

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Flexible schedule
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Introduction To Google Analytics

2

Understanding Data And Metrics

3

Setting Up Google Analytics

4

Navigating The Google Analytics Interface

5

Tracking User Behavior

6

Creating And Analyzing Reports

7

Audience Segmentation

8

Goal Setting And Conversion Tracking

9

Data Visualization Techniques

10

Advanced Analytics Strategies

11

Introduction To Google Analytics

12

Setting Up Google Analytics

13

Understanding Google Analytics Reports

14

Analyzing Audience Data

15

Analyzing Acquisition Data

16

Analyzing Behavior Data

17

Measuring Conversions

18

Creating Custom Reports

19

Setting Goals And Kpis

20

Implementing Advanced Analytics Techniques

21

Data Collection And Processing

22

Data Reporting And Analysis

23

Goal Setting And Strategy

24

Campaign Tracking And Optimization

25

E-Commerce Analytics

26

Mobile And Social Media Analytics

27

Segmentation And Audience Analysis

28

Conversion Rate Optimization

29

Attribution Modeling

30

Advanced Google Analytics Techniques.

31

Introduction To Google Analytics

32

Understanding Google Analytics Reports

33

Setting Up Google Analytics

34

Tracking Website Traffic With Google Analytics

35

Measuring User Behavior With Google Analytics

36

Analyzing Website Performance With Google Analytics

37

Creating Custom Reports In Google Analytics

38

Implementing Google Analytics Goals And Funnels

39

Using Google Analytics For E-Commerce Insights

40

Utilizing Google Analytics For Marketing Campaigns

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of International Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

Jacob Thompson
US

I wholeheartedly recommend Stanmore School of Business's Professional Certificate in Google Analytics for Business Insights. The course content is comprehensive, up-to-date, and immediately applicable in the workplace. I gained practical skills in setting up and analyzing Google Analytics, understanding user behavior, and optimizing marketing campaigns. The course materials were engaging, high-quality, and relevant, making the learning experience enjoyable and enriching. Overall, this course has significantly improved my digital marketing abilities and contributed to my career growth. A+!

Emily Watson
GB

As a marketing professional in the United Kingdom, I can't express enough how valuable Stanmore School of Business's Professional Certificate in Google Analytics for Business Insights has been for me. The course covered everything I needed to know about Google Analytics, from the basics to advanced features. I particularly appreciated the real-world examples and hands-on exercises that allowed me to apply my knowledge and gain practical skills. The course materials were well-organized, informative, and easy to follow. I'm confident that this course will help me excel in my career and provide me with a competitive edge in the industry. Highly recommended!

Liam Patel
IN

I recently completed Stanmore School of Business's Professional Certificate in Google Analytics for Business Insights, and I'm pleased with the outcome. The course content was well-structured, and I gained a solid understanding of Google Analytics and its applications. The practical knowledge I acquired, such as setting up and tracking campaigns, measuring user engagement, and generating reports, will be useful in my job. Although some of the course materials could be improved in terms of clarity and examples, I found the overall learning experience positive and rewarding. I'm glad I took this course and believe it's a great starting point for anyone interested in data analytics and digital marketing.

Sophia Kim
US

Stanmore School of Business's Professional Certificate in Google Analytics for Business Insights exceeded my expectations! The course was engaging, informative, and packed with practical knowledge. I learned how to use Google Analytics to track website performance, analyze user behavior, and make data-driven decisions. The course materials were top-notch, and the instructors were knowledgeable, supportive, and responsive. I'm thrilled with the skills and knowledge I gained from this course, and I highly recommend it to anyone looking to enhance their digital marketing skills and insights.





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Taught in English

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Recently updated!

October 2025