Professional Certificate in Google Analytics for Business Insights

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Overview

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Learning outcomes

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Course content

1

Introduction to Google Analytics

2

Understanding Data and Metrics

3

Setting Up Google Analytics

4

Navigating the Google Analytics Interface

5

Tracking User Behavior

6

Creating and Analyzing Reports

7

Audience Segmentation

8

Goal Setting and Conversion Tracking

9

Data Visualization Techniques

10

Advanced Analytics Strategies

11

Introduction to Google Analytics

12

Setting up Google Analytics

13

Understanding Google Analytics Reports

14

Analyzing Audience Data

15

Analyzing Acquisition Data

16

Analyzing Behavior Data

17

Measuring Conversions

18

Creating Custom Reports

19

Setting Goals and KPIs

20

Implementing Advanced Analytics Techniques

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Enhance your analytical skills with the Professional Certificate in Google Analytics, focusing on data interpretation for actionable business insights.

Showcase your achievement with a professional certificate upon successful course completion.