Undergraduate Certificate in Social Media Analytics

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Overview

Learning outcomes

Course content

Introduction to Social Media Analytics

Data Collection and Management for Social Media Analytics

Social Media Metrics and KPIs

Social Media Listening and Sentiment Analysis

Social Media Content Strategy

Social Media Advertising and Promotion

Social Media Influencer Marketing

Social Media Crisis Management

Ethical Issues in Social Media Analytics

Capstone Project in Social Media Analytics

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99