Undergraduate Certificate in Consumer Behavior in Automotive Financing

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Overview

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Learning outcomes

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Course content

1

Consumer Behavior in Automotive Markets

2

Financial Decision-Making in Automotive Purchases

3

Psychology of Car Buying

4

Marketing Strategies in Automotive Financing

5

Ethics and Regulations in Automotive Sales

6

Introduction to Consumer Behavior

7

Automotive Financing Fundamentals

8

Psychology of Consumer Decision Making

9

Market Research Techniques in Automotive

10

Ethics in Automotive Financing

11

Digital Marketing Strategies for Automotive

12

Consumer Perceptions of Automotive Brands

13

Financial Literacy for Automotive Consumers

14

Influence of Social Media on Consumer Choices

15

Trends in Automotive Consumerism

16

Consumer Psychology

17

Automotive Industry Overview

18

Financial Principles in Automotive Financing

19

Consumer Decision Making Process

20

Credit Analysis in Automotive Financing

21

Marketing Strategies in Automotive Financing

22

Ethical Issues in Consumer Behavior

23

Customer Relationship Management

24

Digital Technologies in Automotive Financing

25

Regulatory Environment in Automotive Financing

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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The course explores consumer behavior principles in automotive financing, equipping students with skills for effective marketing and sales strategies.

Showcase your achievement with a professional certificate upon successful course completion.