Professional Certificate in Social Media Metrics and Performance Evaluation

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Overview

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Learning outcomes

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Course content

1

Introduction to Social Media Metrics

2

Data Collection and Analysis Techniques

3

Performance Evaluation Frameworks

4

Social Media ROI Measurement

5

Strategic Reporting and Insights

6

Introduction to Social Media Metrics

7

Understanding Key Performance Indicators (KPIs)

8

Data Collection Techniques for Social Media

9

Analyzing Engagement Metrics

10

Measuring Reach and Impressions

11

ROI in Social Media Campaigns

12

Tools and Software for Social Media Analytics

13

Creating Effective Reporting Dashboards

14

Case Studies in Social Media Performance

15

Ethics and Best Practices in Data Analysis

16

Social Media Analytics Fundamentals

17

Key Performance Indicators for Social Media

18

Measuring Social Media Engagement

19

Understanding Social Media Metrics

20

Social Media Monitoring Tools

21

Data Analysis for Social Media

22

Interpreting Social Media Reports

23

Optimizing Social Media Campaigns

24

ROI Measurement in Social Media

25

Social Media Performance Evaluation

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Gain expertise in analyzing social media metrics, evaluating performance, and optimizing strategies to enhance digital marketing effectiveness and engagement.

Showcase your achievement with a professional certificate upon successful course completion.