Undergraduate Certificate in Google Ads and Conversion Rate Optimization

This course equips students with essential skills in Google Ads management and strategies to enhance conversion rates for online marketing.
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Flexible schedule
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Introduction To Google Ads

2

Advanced Google Ads Strategies

3

Conversion Rate Optimization Fundamentals

4

Data Analysis For Marketing Decisions

5

A/B Testing And Experimentation Techniques

6

Introduction To Google Ads

7

Keyword Research And Analysis

8

Ad Copywriting And Design

9

Campaign Setup And Management

10

Tracking And Analytics Fundamentals

11

Conversion Rate Optimization Strategies

12

A/B Testing And Experimentation

13

Remarketing And Audience Targeting

14

Budgeting And Bidding Strategies

15

Ethics And Compliance In Digital Advertising

16

Introduction To Google Ads

17

Google Ads Account Setup

18

Keyword Research And Planning

19

Ad Copywriting And Testing

20

Bid Strategies And Budgeting

21

Ad Extensions And Ad Formats

22

Conversion Tracking And Reporting

23

Google Analytics For Ppc

24

Landing Page Optimization

25

A/B Testing And Optimization

26

Introduction To Google Ads

27

Keyword Research And Selection

28

Ad Copywriting And Ad Extensions

29

Campaign Structure And Settings

30

Conversion Tracking And Measurement

31

A/B Testing And Optimization

32

Remarketing Strategies

33

Landing Page Optimization

34

Advanced Google Ads Features

35

Conversion Rate Optimization Techniques

36

Introduction To Google Ads

37

Keyword Research And Selection

38

Creating Compelling Ad Copy

39

Google Ads Campaign Setup

40

Google Ads Campaign Management

41

Conversion Rate Optimization Strategies

42

A/B Testing For Conversion Rate Optimization

43

Tracking And Analyzing Conversions

44

Optimizing Landing Pages For Conversions

45

Advanced Google Ads Techniques

46

Google Ads Fundamentals

47

Google Ads Advanced

48

Google Ads Reporting And Analysis

49

Conversion Rate Optimization Principles

50

Conversion Rate Optimization Strategies

51

Landing Page Optimization

52

A/B Testing And Multivariate Testing

53

User Experience Optimization

54

Conversion Rate Optimization Tools And Software

55

Implementing Conversion Rate Optimization.

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of International Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

Jacob Thompson
US

I can't say enough good things about Stanmore School of Business's Undergraduate Certificate in Google Ads and Conversion Rate Optimization. The course materials were top-notch, and I gained a wealth of practical knowledge that I could immediately apply to my job. The lessons on ad copywriting and landing page optimization were particularly helpful in boosting our conversion rates. Overall, I'm extremely satisfied with my learning experience and would highly recommend this course to anyone looking to improve their digital marketing skills.

Emily Watson
GB

As a marketing professional based in the UK, I found Stanmore School of Business's Google Ads and Conversion Rate Optimization course to be incredibly valuable. The course content was relevant and up-to-date, and I appreciated the real-world examples and case studies that were used to illustrate key concepts. I especially enjoyed the module on Google Analytics, which gave me a deeper understanding of how to track and measure the success of our online advertising campaigns. While I would have liked to see a bit more emphasis on mobile advertising, I was overall very pleased with the course and would recommend it to anyone looking to enhance their digital marketing skills.

Ricardo Gonzalez
ES

This course has been a game-changer for me and my business. As a small business owner, I was struggling to get traction with my online advertising campaigns. But after taking Stanmore School of Business's Undergraduate Certificate in Google Ads and Conversion Rate Optimization, I feel like I have a whole new set of tools at my disposal. The course taught me how to create more effective ad campaigns, how to optimize my landing pages for maximum conversions, and how to track my results using Google Analytics. I'm already seeing a significant increase in traffic and sales, and I can't thank Stanmore School of Business enough for the incredible value they've provided.

Lily Huang
CN

I'm so glad I decided to take Stanmore School of Business's Google Ads and Conversion Rate Optimization course. As a marketing student, I was looking for a program that would give me a solid foundation in digital advertising, and this course definitely delivered. The lessons on keyword research, ad targeting, and bid strategies were particularly helpful, and I appreciated the opportunity to practice what I learned through hands-on exercises and quizzes. While I would have liked to see a bit more depth in some areas (such as video advertising and retargeting), I found the course to be engaging, informative, and well worth the investment.





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Recently updated!

January 2026