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Professional Certificate in Google Ads Campaign Management
Educational Excellence: Trusted by thousands of learners worldwide
Overview
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Learning outcomes
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Course content
Introduction to Google Ads
Campaign Strategy and Planning
Keyword Research and Selection
Ad Creation and Optimization
Performance Measurement and Analytics
Google Ads Fundamentals
Keyword Research and Selection
Creating Effective Ad Campaigns
Targeting and Audience Segmentation
Budgeting and Bidding Strategies
Ad Copywriting Best Practices
Performance Tracking and Analytics
Optimizing Campaign Performance
Remarketing Strategies
Ethical Considerations in Advertising
Introduction to Google Ads
Keyword Research and Selection
Ad Copy Creation and Testing
Campaign Structure and Settings
Ad Extensions and Formats
Bidding Strategies and Budgeting
Measurement and Optimization
Audience Targeting
Google Ads Policies and Compliance
Remarketing and Display Advertising
Keyword Research and Analysis
Campaign Planning and Budgeting
Ad Creation and Optimization
Audience Targeting and Remarketing
Tracking and Performance Measurement
Conversion Tracking and Optimization
Google Ads Policies and Compliance
Mobile Advertising Strategies
Display Ads and Video Ads
Account Structure and Management.
Campaign Planning
Keyword Research
Ad Copywriting
Bidding Strategies
Ad Extensions
Remarketing
Display Advertising
Video Advertising
Mobile Advertising
Performance Tracking
Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99
Career Path
Key facts
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Why this course
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Frequently asked questions
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Student Reviews
Jacob Thompson
USI recently completed the Professional Certificate in Google Ads Campaign Management at Stanmore School of Business, and I couldn't be happier with the results. The course content was thorough, up-to-date, and allowed me to achieve my learning goals with ease. I gained practical knowledge in campaign creation, optimization, and tracking, which I could immediately apply to my job. The course materials were relevant, high-quality, and provided a solid foundation for my success. All in all, I'm extremely satisfied with my learning experience and highly recommend this course to anyone looking to enhance their Google Ads skills.
Emily Green
GBAs a busy marketing professional in the UK, I was looking for a course that would help me improve my Google Ads skills without taking up too much of my time. Stanmore School of Business's Professional Certificate in Google Ads Campaign Management exceeded my expectations. The course was well-structured, insightful, and covered everything I needed to know. I particularly appreciated the real-world examples and case studies, which helped me understand how to apply the concepts in practice. The course materials were engaging, clear, and allowed me to learn at my own pace. I'm thrilled with the outcome and can't thank Stanmore School of Business enough for this fantastic learning opportunity.
Liam Patel
INI enrolled in the Professional Certificate in Google Ads Campaign Management to enhance my digital marketing skills and stay competitive in the job market. The course did not disappoint. The curriculum was comprehensive, and the instructors were knowledgeable and supportive. I learned how to create effective Google Ads campaigns, analyse data, and optimise results. The practical exercises were incredibly helpful, and I was able to put my new skills to the test right away. Although there were a few technical issues along the way, I'm pleased with my learning experience and feel more confident in my ability to manage Google Ads campaigns.
Olivia Johnson
USWow, what a course! Stanmore School of Business's Professional Certificate in Google Ads Campaign Management was fantastic. The course covered everything from the basics of Google Ads to advanced strategies, and I walked away with a wealth of knowledge. The instructors were experienced, approachable, and made the learning process enjoyable. I appreciated the interactive quizzes, which helped reinforce my understanding of the material. The course exceeded my expectations, and I'm now considering pursuing further education with Stanmore School of Business. I highly recommend this course to anyone interested in Google Ads or digital marketing.