Professional Certificate in Google Ads Campaign Management

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Overview

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Learning outcomes

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Course content

1

Introduction to Google Ads

2

Campaign Strategy and Planning

3

Keyword Research and Selection

4

Ad Creation and Optimization

5

Performance Measurement and Analytics

6

Google Ads Fundamentals

7

Keyword Research and Selection

8

Creating Effective Ad Campaigns

9

Targeting and Audience Segmentation

10

Budgeting and Bidding Strategies

11

Ad Copywriting Best Practices

12

Performance Tracking and Analytics

13

Optimizing Campaign Performance

14

Remarketing Strategies

15

Ethical Considerations in Advertising

16

Introduction to Google Ads

17

Keyword Research and Selection

18

Ad Copy Creation and Testing

19

Campaign Structure and Settings

20

Ad Extensions and Formats

21

Bidding Strategies and Budgeting

22

Measurement and Optimization

23

Audience Targeting

24

Google Ads Policies and Compliance

25

Remarketing and Display Advertising

26

Keyword Research and Analysis

27

Campaign Planning and Budgeting

28

Ad Creation and Optimization

29

Audience Targeting and Remarketing

30

Tracking and Performance Measurement

31

Conversion Tracking and Optimization

32

Google Ads Policies and Compliance

33

Mobile Advertising Strategies

34

Display Ads and Video Ads

35

Account Structure and Management.

36

Campaign Planning

37

Keyword Research

38

Ad Copywriting

39

Bidding Strategies

40

Ad Extensions

41

Remarketing

42

Display Advertising

43

Video Advertising

44

Mobile Advertising

45

Performance Tracking

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Student Reviews

Jacob Thompson
US

I recently completed the Professional Certificate in Google Ads Campaign Management at Stanmore School of Business, and I couldn't be happier with the results. The course content was thorough, up-to-date, and allowed me to achieve my learning goals with ease. I gained practical knowledge in campaign creation, optimization, and tracking, which I could immediately apply to my job. The course materials were relevant, high-quality, and provided a solid foundation for my success. All in all, I'm extremely satisfied with my learning experience and highly recommend this course to anyone looking to enhance their Google Ads skills.

Emily Green
GB

As a busy marketing professional in the UK, I was looking for a course that would help me improve my Google Ads skills without taking up too much of my time. Stanmore School of Business's Professional Certificate in Google Ads Campaign Management exceeded my expectations. The course was well-structured, insightful, and covered everything I needed to know. I particularly appreciated the real-world examples and case studies, which helped me understand how to apply the concepts in practice. The course materials were engaging, clear, and allowed me to learn at my own pace. I'm thrilled with the outcome and can't thank Stanmore School of Business enough for this fantastic learning opportunity.

Liam Patel
IN

I enrolled in the Professional Certificate in Google Ads Campaign Management to enhance my digital marketing skills and stay competitive in the job market. The course did not disappoint. The curriculum was comprehensive, and the instructors were knowledgeable and supportive. I learned how to create effective Google Ads campaigns, analyse data, and optimise results. The practical exercises were incredibly helpful, and I was able to put my new skills to the test right away. Although there were a few technical issues along the way, I'm pleased with my learning experience and feel more confident in my ability to manage Google Ads campaigns.

Olivia Johnson
US

Wow, what a course! Stanmore School of Business's Professional Certificate in Google Ads Campaign Management was fantastic. The course covered everything from the basics of Google Ads to advanced strategies, and I walked away with a wealth of knowledge. The instructors were experienced, approachable, and made the learning process enjoyable. I appreciated the interactive quizzes, which helped reinforce my understanding of the material. The course exceeded my expectations, and I'm now considering pursuing further education with Stanmore School of Business. I highly recommend this course to anyone interested in Google Ads or digital marketing.

Master Google Ads with this professional certificate course, focusing on campaign management, optimization strategies, and performance analysis for effective advertising.

Showcase your achievement with a professional certificate upon successful course completion.