Postgraduate Certificate in Performance Marketing with Google Ads

 Flexible learning: Enroll today to start learning anytime, anywhere
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Overview

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Learning outcomes

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Course content

1

Digital Advertising Strategies

2

Google Ads Fundamentals

3

Data Analytics for Marketing

4

Campaign Optimization Techniques

5

Performance Measurement and Reporting

6

Introduction to Performance Marketing

7

Google Ads Fundamentals

8

Search Engine Marketing Strategies

9

Display Advertising Techniques

10

Analytics and Data Interpretation

11

Conversion Rate Optimization

12

Remarketing and Retargeting Strategies

13

Budget Management and Bidding Strategies

14

Ad Copywriting and Creative Best Practices

15

Campaign Performance Measurement and Reporting

16

Introduction to Performance Marketing

17

Google Ads Fundamentals

18

Keyword Research and Planning

19

Ad Copywriting and Testing

20

Google Display Network

21

Google Shopping

22

Remarketing Strategies

23

Conversion Tracking and Reporting

24

Advanced Google Ads Strategies

25

Performance Marketing Campaign Optimization

26

Introduction to Performance Marketing

27

Google Ads Fundamentals

28

Advanced Google Ads Strategies

29

Conversion Tracking and Optimization

30

Search Advertising with Google Ads

31

Display Advertising with Google Ads

32

Video Advertising with Google Ads

33

Shopping Advertising with Google Ads

34

Mobile Advertising with Google Ads

35

Remarketing with Google Ads

36

Campaign Strategy Development

37

Google Ads Fundamentals

38

Audience Targeting and Segmentation

39

Keyword Research and Optimization

40

Ad Copywriting and Testing

41

Budgeting and Bid Management

42

Analytics and Conversion Tracking

43

Remarketing and Display Advertising

44

Video Advertising with Google Ads

45

Mobile Marketing Strategies.

46

Performance Marketing Fundamentals

47

Google Ads Fundamentals

48

Google Ads Search

49

Google Ads Display

50

Google Ads Video

51

Google Ads Shopping

52

Google Ads Mobile

53

Google Ads Measurement

54

Google Ads Strategy and Optimization

55

Performance Marketing Capstone

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Student Reviews

Jacob Thompson
US

This course at Stanmore School of Business was fantastic! I gained so much practical knowledge around Google Ads and performance marketing. One of my favorite parts was learning about ad copywriting and A/B testing, which helped me optimize my ad campaigns and see a significant improvement in ROAS. The course materials were relevant and high-quality, making it easy to apply what I learned in real-life scenarios. Overall, I'm thrilled with my learning experience and highly recommend this course to anyone interested in performance marketing.

Emma Wilson
GB

As a marketer based in the UK, I found the Postgraduate Certificate in Performance Marketing with Google Ads at Stanmore School of Business incredibly useful. The course covered a wide range of topics, from keyword research and ad creation to analytics and optimization. I particularly enjoyed the hands-on exercises, which allowed me to put theory into practice and gain confidence in my skills. The course materials were engaging and up-to-date, ensuring that I learned the most relevant strategies for success in performance marketing. I'm very satisfied with my learning experience and feel better equipped to tackle digital marketing campaigns.

Liam Patel
IN

I can't say enough good things about the course! The content was well-structured, and the instructors were knowledgeable and supportive. I appreciated the deep dives into Google Ads features and best practices, which gave me a solid understanding of how to create and manage successful campaigns. The real-world examples and case studies helped me grasp the practical applications of the concepts, and I was able to apply what I learned to my job immediately. I'm so glad I chose Stanmore School of Business for my performance marketing education!

Sophia Kim
US

I'm really happy with the Postgraduate Certificate in Performance Marketing with Google Ads from Stanmore School of Business! The course exceeded my expectations in terms of content and delivery. I loved the mix of theory and practice, which helped me develop a well-rounded skill set in performance marketing. Some of the standout modules for me included remarketing, automation, and attribution modeling. The course materials were clear and easy to follow, and the assessments were a great way to check my understanding and progress. I'm excited to continue building on what I've learned and taking my performance marketing skills to the next level!

Enhance your digital marketing skills with this Postgraduate Certificate focused on Performance Marketing using Google Ads for impactful online campaigns.

Showcase your achievement with a professional certificate upon successful course completion.