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Postgraduate Certificate in Performance Marketing with Google Ads
Educational Excellence: Trusted by thousands of learners worldwide
Overview
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Learning outcomes
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Course content
Digital Advertising Strategies
Google Ads Fundamentals
Data Analytics for Marketing
Campaign Optimization Techniques
Performance Measurement and Reporting
Introduction to Performance Marketing
Google Ads Fundamentals
Search Engine Marketing Strategies
Display Advertising Techniques
Analytics and Data Interpretation
Conversion Rate Optimization
Remarketing and Retargeting Strategies
Budget Management and Bidding Strategies
Ad Copywriting and Creative Best Practices
Campaign Performance Measurement and Reporting
Introduction to Performance Marketing
Google Ads Fundamentals
Keyword Research and Planning
Ad Copywriting and Testing
Google Display Network
Google Shopping
Remarketing Strategies
Conversion Tracking and Reporting
Advanced Google Ads Strategies
Performance Marketing Campaign Optimization
Introduction to Performance Marketing
Google Ads Fundamentals
Advanced Google Ads Strategies
Conversion Tracking and Optimization
Search Advertising with Google Ads
Display Advertising with Google Ads
Video Advertising with Google Ads
Shopping Advertising with Google Ads
Mobile Advertising with Google Ads
Remarketing with Google Ads
Campaign Strategy Development
Google Ads Fundamentals
Audience Targeting and Segmentation
Keyword Research and Optimization
Ad Copywriting and Testing
Budgeting and Bid Management
Analytics and Conversion Tracking
Remarketing and Display Advertising
Video Advertising with Google Ads
Mobile Marketing Strategies.
Performance Marketing Fundamentals
Google Ads Fundamentals
Google Ads Search
Google Ads Display
Google Ads Video
Google Ads Shopping
Google Ads Mobile
Google Ads Measurement
Google Ads Strategy and Optimization
Performance Marketing Capstone
Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99
Career Path
Key facts
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Why this course
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Frequently asked questions
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Student Reviews
Jacob Thompson
USThis course at Stanmore School of Business was fantastic! I gained so much practical knowledge around Google Ads and performance marketing. One of my favorite parts was learning about ad copywriting and A/B testing, which helped me optimize my ad campaigns and see a significant improvement in ROAS. The course materials were relevant and high-quality, making it easy to apply what I learned in real-life scenarios. Overall, I'm thrilled with my learning experience and highly recommend this course to anyone interested in performance marketing.
Emma Wilson
GBAs a marketer based in the UK, I found the Postgraduate Certificate in Performance Marketing with Google Ads at Stanmore School of Business incredibly useful. The course covered a wide range of topics, from keyword research and ad creation to analytics and optimization. I particularly enjoyed the hands-on exercises, which allowed me to put theory into practice and gain confidence in my skills. The course materials were engaging and up-to-date, ensuring that I learned the most relevant strategies for success in performance marketing. I'm very satisfied with my learning experience and feel better equipped to tackle digital marketing campaigns.
Liam Patel
INI can't say enough good things about the course! The content was well-structured, and the instructors were knowledgeable and supportive. I appreciated the deep dives into Google Ads features and best practices, which gave me a solid understanding of how to create and manage successful campaigns. The real-world examples and case studies helped me grasp the practical applications of the concepts, and I was able to apply what I learned to my job immediately. I'm so glad I chose Stanmore School of Business for my performance marketing education!
Sophia Kim
USI'm really happy with the Postgraduate Certificate in Performance Marketing with Google Ads from Stanmore School of Business! The course exceeded my expectations in terms of content and delivery. I loved the mix of theory and practice, which helped me develop a well-rounded skill set in performance marketing. Some of the standout modules for me included remarketing, automation, and attribution modeling. The course materials were clear and easy to follow, and the assessments were a great way to check my understanding and progress. I'm excited to continue building on what I've learned and taking my performance marketing skills to the next level!