Undergraduate Certificate in Search Engine Marketing and Google Ads

Gain essential skills in search engine marketing and Google Ads through this comprehensive undergraduate certificate course for digital marketing professionals.

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Flexible schedule
Learn at your own pace
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Introduction To Search Engine Marketing

2

Google Ads Fundamentals

3

Keyword Research And Strategy

4

Campaign Optimization Techniques

5

Analytics And Performance Measurement

6

Introduction To Search Engine Marketing

7

Google Ads Fundamentals

8

Keyword Research And Strategy

9

Creating Effective Ad Campaigns

10

Optimizing Landing Pages For Conversions

11

Introduction To Search Engine Marketing

12

Google Ads Fundamentals

13

Keyword Research And Analysis

14

Ad Copywriting And Ad Extensions

15

Bid Strategies And Budgeting

16

Google Analytics For Sem

17

Conversion Tracking And Optimization

18

Remarketing And Display Advertising

19

Local Search And Google My Business

20

Advanced Sem Strategies.

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of International Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course

Why people choose us for their career

Jacob Thompson
US

Stanmore School of Business' Undergraduate Certificate in Search Engine Marketing and Google Ads is top-notch! I gained so much practical knowledge and was able to apply these skills immediately in my job. I particularly appreciated the real-world case studies and how the course materials covered every aspect of Google Ads. I highly recommend this course to anyone looking to up their digital marketing game!

Emily Patel
GB

As a student at Stanmore School of Business, I found the Undergraduate Certificate in Search Engine Marketing and Google Ads to be incredibly helpful in achieving my learning goals. The course materials were of high quality, and the practical knowledge I gained has been invaluable in my career. I particularly appreciated the detailed modules on keyword research and ad copywriting. Overall, I am very satisfied with my learning experience!

Liam Johnson
US

I enrolled in the Undergraduate Certificate in Search Engine Marketing and Google Ads at Stanmore School of Business, and it exceeded my expectations! The course was engaging, informative, and practical. I learned a ton about Google Ads and how to create effective ad campaigns. The course materials were relevant and up-to-date, and I felt that I received an excellent education in search engine marketing. I give this course my highest recommendation!

Ava Singh
IN

Stanmore School of Business' Undergraduate Certificate in Search Engine Marketing and Google Ads is a fantastic course that has provided me with a solid foundation in search engine marketing. The course content was well-structured, and the practical examples were very helpful. I particularly appreciated the in-depth modules on Google Ads and analytics. I am very satisfied with my learning experience and feel that I received excellent value for my money!





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Recently updated!

October 2025