Postgraduate Certificate in Marketing Automation and CRM

 Flexible learning: Enroll today to start learning anytime, anywhere
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Overview

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Learning outcomes

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Course content

1

Marketing Automation Strategies

2

Customer Relationship Management Fundamentals

3

Data Analytics for Marketing Automation

4

Integrated Campaign Management

5

Advanced CRM Technologies

6

Marketing Automation Fundamentals

7

Customer Relationship Management Strategies

8

Data Management and Analysis

9

Email Marketing Automation

10

Social Media Marketing Automation

11

Marketing Automation Platforms

12

Lead Generation and Nurturing

13

Campaign Planning and Execution

14

Personalization and Segmentation

15

Metrics and Reporting in Marketing Automation

16

Introduction to Marketing Automation and CRM

17

Understanding Customer Relationship Management

18

Data Management for Marketing Automation

19

Marketing Strategy and Automation

20

Email Marketing and Automation

21

Social Media Marketing Automation

22

Analytics and Reporting in CRM

23

Implementing CRM Systems

24

Customer Segmentation and Targeting

25

Automating Customer Journeys

26

Introduction to Marketing Automation

27

Customer Relationship Management Fundamentals

28

Data Analytics for Marketing Automation

29

Email Marketing Strategies

30

Social Media Automation

31

Marketing Automation Platforms

32

CRM Implementation and Integration

33

Marketing Automation Campaign Management

34

Measurement and Optimization in Marketing Automation

35

Legal and Ethical Considerations in CRM

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Student Reviews

Jacob Davies
GB

As a marketing professional in the UK, I found Stanmore School of Business's Postgraduate Certificate in Marketing Automation and CRM to be a game-changer. The course content is well-structured, and it helped me achieve my learning goals by providing practical, relevant knowledge on CRM strategies, automation tools, and data analysis. I was able to apply these skills to my work immediately and saw improvements in our marketing campaigns. The course materials are high-quality, relevant, and up-to-date, which made my learning experience enjoyable and enriching. Overall, I am extremely satisfied with the course and highly recommend it to anyone looking to excel in marketing automation and CRM.

Elena Rodriguez
ES

I recently completed the Postgraduate Certificate in Marketing Automation and CRM at Stanmore School of Business, and I'm thrilled with the outcome. The course provided me with a solid understanding of marketing automation principles and best practices, enabling me to optimize our CRM system at work. I gained hands-on experience with tools like HubSpot and Mailchimp, which I can now use to create data-driven, automated marketing campaigns. The course materials were clear and engaging, and I appreciated the detailed feedback from the instructors. My learning experience was positive, and I'm glad I chose Stanmore School of Business for my professional development.

Li Wei
CN

Stanmore School of Business's Postgraduate Certificate in Marketing Automation and CRM is an exceptional course that exceeded my expectations. The curriculum is comprehensive, current, and relevant, with a strong focus on practical applications. As a result, I gained valuable skills in marketing automation, CRM strategy, and data analysis—all of which I can apply directly to my job. I appreciated the high-quality course materials and the engaging, interactive lectures. I wholeheartedly recommend this course to anyone seeking to enhance their marketing skills and advance their career.

Tara Patel
IN

Having just completed the Postgraduate Certificate in Marketing Automation and CRM at Stanmore School of Business, I can confidently say that it has been an enlightening experience! The course content is well-organized, current, and covers essential topics such as marketing automation platforms, CRM strategies, and data analytics. The practical examples and case studies provided throughout the course have been invaluable, as they allowed me to apply the concepts I learned in real-world situations. The course materials are well-designed, informative, and easy to follow. I am extremely satisfied with my learning experience and am grateful for the opportunity to enhance my marketing skills with such a high-quality course.

Advanced course focusing on marketing automation and customer relationship management strategies, equipping professionals with skills to enhance marketing performance.

Showcase your achievement with a professional certificate upon successful course completion.